How Lemfun&Play Transformed a Dublin Mall into Ireland’s Top Family Destination with a Shopping Mall Kids Playground

Dublin’s Dundrum Town Centre, one of Ireland’s busiest shopping malls, faced a challenge: how to attract families during the country’s long, rainy winters. In 2023, they partnered with Lemfun&Play, a trusted playground inside mall manufacturer, to create a vibrant shopping mall kids playground in Ireland. The outcome? A 40% boost in family traffic, 3.5-hour average dwell times, and 30% higher sales.

At the center of the playground stands a custom-designed maze play structure built with FSC-certified wood and fire-resistant foam. Features include interactive tunnels, twisty slides, peek-a-boo windows, and an engaging layout for children aged 5–12. Sourced via Lemfun&Play’s wholesale mall playground program, it saved Dundrum 25% in procurement costs while delivering premium quality.“Kids come back every week to beat their best time,” says Siobhan, Dundrum’s marketing manager. “Parents love watching from the nearby seating area—it's the perfect balance of fun and relaxation.”

Designed for kids aged 3–10, this inflatable castle features a hidden ball pit and low-height slides. Built with fire-resistant PVC and Irish safety compliance, it’s a favorite among toddlers—and parents. The modular, portable design makes it ideal for seasonal events like Easter egg hunts or mall promotions. “My 5-year-old begs to go to Dundrum just for the castle,” says Liam, a Dublin parent. “She jumps until she's exhausted, then we head to the food court. It’s our weekend tradition.”

This enclosed toddler play area was custom-fitted into a compact corner, featuring thick foam mats, sensory toys, a mini ball pit, and child-sized seating. Designed specifically for children aged 1–3, it provides a safe environment for cognitive and motor development.“Our 2-year-old crawls happily and plays with other kids—it's a safe space for early socialization,” says Niamh, a mom from Meath.

To engage older kids (10–14) and even adults, Lemfun&Play added an arcade game area with Pac-Man, skee-ball, Mario Kart, and VR setups. Comfortable lounge seating allows parents to relax while kids play. The arcade equipment was procured at a bulk discount through Lemfun&Play’s wholesale mall playground sourcing.“My son loves the arcade while I enjoy shopping. It's a win-win,” says Orla, a mom from Kildare.

Conveniently located beside the playground, the family dining area features large group tables, high chairs, and a menu of kid-friendly meals like pizza, nuggets, and smoothies. The décor mirrors the playground’s rainbow theme, keeping the experience cohesive and visually engaging.“It’s easy for families to stay all day,” notes Siobhan. “They can eat and play without leaving the area.”

• Custom Design: Tailored to mall brand and space needs.
• Wholesale Pricing: Save up to 25% through bulk equipment procurement.
• Turnkey Solutions: End-to-end service from design to installation.
• Certified Safety: Equipment complies with EN 1176 and Irish safety standards.

• 40% increase in weekend family visits.
• 3.5-hour average dwell time (previously 1.5 hours).
• 30% growth in food court and nearby retail sales.
• 95% parent satisfaction citing the playground as their reason for visiting.

“Lemfun&Play didn’t just build a playground—they built a community,” says Siobhan. “Families make memories here. That’s priceless.”

Want to replicate Dundrum’s success? Partner with Lemfun&Play—Ireland’s trusted playground inside mall manufacturer. We offer:

• Custom shopping mall kids playground design.
• Wholesale mall playground pricing for top-tier savings.
• Full-service solutions from layout to long-term maintenance.

Contact us today to bring joy, traffic, and revenue to your mall!

Lemfun&Play—Where Fun Meets Function for Irish Families.