Manufacture, sales, and service with 15 years experience
When a client from DEFY Iowa City, located at 851 US-6 #102, Iowa City, IA 52240, reached out to our design team, they were facing a critical moment in their business.
They were operating a 1,000㎡ indoor playground, but the local market had changed rapidly. Several new indoor playgrounds had opened nearby, increasing competition and shifting customer expectations. The client recognized that their existing venue—originally designed for younger children—was no longer competitive.
Their question to us was straightforward:
“Can you help me transform this playground into a trampoline park that appeals more to teenagers and adults, and give me a clear design and upgrade plan?”
After reviewing the site details, the challenge became clear.
The client shared:
Photos of competitors’ modern facilities
The current layout of their own playground
Concerns about aging equipment and declining novelty
Compared to nearby venues, their playground lacked:
Large-scale trampoline zones
Interactive and skill-based attractions
Experiences that motivate repeat visits from teens and young adults
The client’s main concern was not only survival, but reinvention. They wanted to build a more exciting and competitive indoor trampoline park in Iowa City, featuring attractions that felt new to the local market.
Rather than upgrading individual elements, our design team proposed a complete transformation of the existing playground.
Based on the client’s goals, we made several decisive changes.
How We Rethought the Space
We started by removing the traditional playground area entirely. This freed up valuable floor space and allowed us to reshape the venue around high-energy trampoline attractions.
The redesigned layout significantly expanded the trampoline zone and introduced a strong mix of classic and trending attractions, including:
Trampoline interactive games
Trampoline foam pit
Trampoline basketball
Professional trampoline courts
To further differentiate the park, we also added attractions commonly seen in large, high-performing venues:
Interactive projection games
Ninja warrior courses
Climbing challenges
Devil slides for thrill-seeking visitors
Throughout this phase, we worked closely with the client to ensure the new layout aligned with both their budget and long-term business strategy.
As we explained during the design discussion:
“Thank you for sharing the competitor case studies and your existing site plans. Based on the issues of aging equipment and limited attraction appeal, we will fully remove the existing playground area and transform it into a larger trampoline park. We will introduce popular new attractions currently trending in the market and provide feasible renovation plans, equipment lists, and corresponding investment budgets.”
With the new concept approved, the project evolved into a clear and focused identity: a youth- and adult-oriented trampoline park.
The final design emphasized:
Open sightlines and dynamic circulation
High-impact trampoline zones as the visual core
A balanced mix of physical challenge, competition, and free play
From equipment manufacturing to layout planning, every element was selected to support durability, safety, and long-term operation in a high-traffic environment.
After reviewing the final design proposal, the client shared their feedback:
“Your design plan is exactly what I envisioned! This is incredible; I think you can build a trampoline park that perfectly matches my vision. I'm really looking forward to our next collaboration.”
This response confirmed that the transformation strategy successfully addressed both competitive pressure and changing customer demographics.
[Insert: Overall 3D rendering of the trampoline park layout]
[Insert: Trampoline foam pit and basketball zone]
[Insert: Ninja warrior course and climbing challenges]
[Insert: Completed site photos or opening videos]
These visuals help illustrate how a traditional playground can be reimagined into a modern trampoline park.
This project highlights an important insight for operators in competitive markets like Iowa City:
Staying competitive often requires transformation, not incremental change.
By shifting focus from traditional playground equipment to high-energy trampoline attractions and interactive challenges, operators can attract older audiences and extend the life cycle of their venues.
Are you operating an indoor playground or trampoline park in the United States and facing increasing competition?
Let’s start with a free CAD layout and upgrade consultation for your site—and explore how your space can be transformed.
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